Multimedia Displayer
operates various display systems in a LAN, WAN or Internet.
› The Big (and Small) Screen Revolution
Convergence is a nebulous concept, but Multimedia Displayer 's world-leading multimedia innovation is making the dream materialise before our very eyes. Multimedia Displayer system is a flexible platform for delivering mixed-media messages to any type of digital display - from tiny colour screens on mobile phones to the largest dazzling plasma screens.
We've witnessed an explosion in the number of digital screens found in public places. Retailers have networked LCD screens in shop windows and at checkouts. Digital displays are popping up in places like lifts, shopping malls, train stations and even aboard trams and buses. And of course millions of people carry a high-quality digital display in their pocket on mobile phones.
Most of these screens are connected to networks using the common language of Internet Protocol (IP). Whether they're on local area networks, wireless LANs, broadband services or high-bandwidth GPRS mobile networks, all these devices talk to each other using TCP/IP.Linking so many digital screens together create a revolutionary communications platform.
› Communicating with Customers Worldwide
Multimedia Displayer is helping clients build digital media networks solutions everywhere from lifts to train stations and moving transit vehicles. There is really no limit to the way the platform can be used.
Many public places start using this media display system. They use LCD displays in lifts within prominent CBD buildings to deliver the latest news, sport and weather coupled with tailored advertising messages. It appeals to advertisers by targeting buildings with a premium clientele in industries such as finance, law, media, telecommunications and professional services.
Marketing gurus call it captive audience marketing, because an elevator gives advertisers a great opportunity to communicate their message without distraction. They maximise this opportunity with high-quality media content and persuasive advertising.
› The Future of Customer Communications
Network-driven digital customer communications are applicable in almost every industry, from retail and transport to entertainment venues, banking and corporate training."
Banks struggling to maintain customer loyalty could leverage Multimedia Displayer to upgrade automatic teller machines. For many banks, the ATM is their only contact with customers. Multimedia Displayer paves the way for a new generation of ATMs that serve as true customer relationship management devices, providing personalised messages in the 15-second transaction window after the customer is identified. That could be the bank's only opportunity to talk to the customer one-on-one."
Training is another exciting avenue for Multimedia Displayer. Customers are currently investigating ways to use display screens throughout corporate premises to educate staff about the latest products, pricing and customer messages.
› The New Standard in Digital Media Distribution
Multimedia Displayer is an architecture for storing, managing and distributing dynamic media content across IP networks. Its award-winning software schedules and delivers all types of digital multimedia, ranging from static images and text to high-quality video and animation. Among the many media formats Multimedia Displayer can transmit are:
- Pre-cached digital media files, including video, audio, presentations, animations and still images.
- Live internet content, including Web pages and streaming video.
- Live data streams, such as stock tickers, news feeds and database queries.
- Analogue input, ranging from television and radio to DVDs and compact discs.
Multimedia content can be sent to PCs, plasma displays, LCD flat-screens, mobile phones, PDAs, point-of-sale displays, interactive kiosks, ATMs and even Web sites. TELentice gives customers complete content control, so they can update or replace information at fixed intervals or in response to changed conditions such as weather, breaking news, transport delays or retail promotions.
